Measuring What Matters. Inspiring What’s Next.
Overview
The Association Innovation Impact Initiative’s two projects — the Association Innovation Impact Study, and the Innovation Concept Challenge, help associations map, strengthen, and share their innovative contributions.
Why Innovation Matters
Innovation is essential for associations to stay relevant, responsive, and resilient. This initiative helps associations uncover new opportunities, enhance impact, and lead with creative solutions that engage members and other constituents.
Association Innovation Impact Study
An index tracking perceptions of innovation across the association community over time
Join the First-of-Its-Kind Study
ASAE Research Foundation, in partnership with Illuminas, has launched the Association Innovation Impact Study, the first index designed to measure how associations are perceived as innovative. This study combines member perspectives, key innovation attributes, and expert guidance to create a comprehensive picture of an association’s innovation performance and potential.
Why Participate?
- Score your association’s innovation performance across key attributes
- Gain insights from up to 300 member responses
- Receive a custom 3-slide results deck with sector-wide benchmarks
- Use findings to prioritize innovation investments, strengthen member loyalty, and guide strategic growth
Limited Opportunity: Only 15 associations will participate this cycle.
Apply to Join the Study
Complete the application form by October 10, 2025.
Apply Today
Watch the Informational Webinar
Missed the live session? You can watch the recording.
Watch the Webinar
Innovation Concept Challenge
a pitch competition highlighting standout ideas
Spotlighting Breakthrough Ideas
The Innovation Concept Challenge celebrates the most creative and impactful ideas in the association sector. Submit your innovative concept to be evaluated by experts and showcased at a Shark Tank–style event—where top ideas are pitched live, judged, and recognized by peers.
Why Participate?
- Highlight your association’s most promising innovations
- Gain expert feedback on feasibility and impact
- Inspire the sector and be publicly recognized
- Compete for audience-voted “People’s Choice” awards
Limited Opportunity: Only standout concepts will be selected for the live showcase.
Stay Informed and Get Involved
We invite associations and members to participate in this initiative. Whether you’re interested in contributing data, sharing innovative ideas, or serving as an expert evaluator, we invite you to join us.
Research Partners
Illuminas
American Innovation Index
Related Innovation Projects
- Associations as Innovation Catalysts
- Innovation in Associations
Frequently Asked Questions
Who can participate?
Any association or membership organization is eligible.
Will our results be shared publicly?
No. Each association’s results are confidential. Only aggregated, sector-wide findings will be shared publicly.
Can we share information with our board and leadership team?
Yes. A participant information packet and webinar recording are available to help brief leadership.
What is the deadline to apply?
Applications are due by October 10, 2025.
What will participating associations receive?
- Survey responses from up to 300 members
- A custom 3-slide results deck with sector-wide benchmarks
- Insights to guide innovation priorities and strengthen member loyalty
How many associations will be included?
A maximum of 15 associations will be selected.