Measuring What Matters. Inspiring What’s Next.
About
The Association Innovation Impact Initiative is an ASAE Research Foundation effort to help associations understand what innovation really looks like—and what works. Through original research and real-world pilots, the initiative measures how associations are perceived as innovative and shares proven ideas that drive impact across the sector.
Why Innovation—and Why It Matters Now
Associations operate in an environment shaped by rapid change, rising expectations, and increasing pressure to demonstrate value. Innovation is no longer optional—it’s essential to staying relevant, responsive, and resilient.
The Association Innovation Impact Initiative exists to help associations move beyond ideas to evidence. By measuring how innovation is perceived and elevating successful pilots, the initiative gives leaders the data, examples, and insights they need to make smarter decisions, invest wisely, and scale what works for members and communities.
Association Innovation Impact Study
A First-of-Its-Kind Study for Associations
The Association Innovation Impact Study, led by the ASAE Research Foundation in partnership with Illuminas, is the first research effort designed to measure how associations are perceived as innovative. The study integrates member feedback, core innovation attributes, and expert analysis to provide a clear picture of innovation performance and potential.
Participating associations received:
- A scorecard measuring innovation across key attributes
- Insights drawn from up to 300 member responses
- A customized 3-slide results deck with sector benchmarks
- Actionable data to guide investment, strategy, and growth
Enrollment Update
Enrollment for the current study cycle is now closed. Thank you to the associations that participated in this inaugural research.
The next study cycle will launch in Summer 2026.
Learn More
Watch the informational webinar to explore the study’s scope and methodology.
Watch the Webinar
Innovation Lab and Pilot Showcase
From Pilots to Proof
The Innovation Lab is where the Association Innovation Impact Initiative moves from measurement to practice. It focuses on association pilots that have been tested, show evidence of success, and offer lessons that can benefit the broader community.
Rather than highlighting early-stage ideas, the Innovation Lab elevates real-world experiments—what worked, what changed along the way, and what others can learn. Selected pilots are featured through curated showcases and shared insights designed to help associations apply proven approaches in their own organizations.
The centerpiece of the Innovation Lab is the Pilot Showcase, a live, interactive experience held at the Great Ideas Conference, where associations present successful pilots, share data, and discuss the realities of innovation in action.
Call for Pilots—Now Open
Ready to apply? Share your successful pilot in the Innovation Lab: The Pilot Showcase.
Apply Now
Explore the Innovation Lab
Learn more about the Innovation Lab and how successful pilots are selected and showcased.
Learn More
Stay Informed and Get Involved
We welcome associations and members who want to contribute to this initiative—whether by participating in research, submitting pilot concepts, or serving as expert reviewers and judges.
Research Partners
Illuminas
American Innovation Index
Related Resources
Associations Innovate:
The Journey from Intent to Action
Becoming an Effective Innovation Catalysts
Frequently Asked Questions
Who can participate?
Any association or membership organization is eligible.
Will our results be shared publicly?
No. Each association’s results are confidential. Only aggregated, sector-wide findings will be shared publicly.
Can we share information with our board and leadership team?
Yes. A participant information packet and webinar recording are available to help brief leadership.
What is the deadline to apply?
Applications are due by October 10, 2025.
What will participating associations receive?
- Survey responses from up to 300 members
- A custom 3-slide results deck with sector-wide benchmarks
- Insights to guide innovation priorities and strengthen member loyalty
How many associations will be included?
A maximum of 15 associations will be selected.