Marketing and Communications

Marketing and communications strategies are shifting due to technology advancements, the influx and application of data, the growth of content competitors, and the rise of online social engagement. Today’s marketing and communications efforts require strategy and agility as well as a sense of connection. ASAE Research Foundation research provides the information and tools professionals need to connect with their members now and stay relevant in the future. 

featured research

Association Content Strategies for a Changing World

Rapid changes and improvements in technology and information-sharing and a low profit ceiling are reshaping the content landscape. This research study examined how association leaders are creating and applying elements of content strategy in their organizations. The results will help executives improve their content development and management practices.

publications and resources


Benchmarking in Association Management: Policies and Procedures, Vol. 1

ASAE ForesightWorks Content, Learning, and Knowledge Action Set

ASAE ForesightWorks Data and Technology Action Set


Use Content Strategy to Leverage Your Biggest Business Assets

How Are Associations Thinking About Content Strategy?

Marketing Transformation Requires a New Strategy