10 Lessons for Cultivating Member Commitment: Critical Strategies for Fostering Value, Involvement, and Belonging
How individuals determine value is a deciding factor on whether they choose to join an organization. Yet, the extent to which members are engaged depends on their sense of belonging to a community—and the association's ability to consistently deliver value through the membership experience. This book draws membership-strategy insight from key findings of ASAE research into what factors go into an individual's membership decisions.
This summary captures key themes from recent ASAE Research Foundation research on membership and member engagement, including Exploring the Future of Membership, The Decision to Join, The Decision to Volunteer, and 10 Lessons for Cultivating Member Commitment.
Major Research Initiatives
What trends are affecting association membership, and what actions are associations taking to keep pace with them? The Future of Membership research project included grant funding to four research teams, as well as an immersive and collaborative two-day workshop involving the researchers, association CEOs, and membership professionals to discuss the findings and identify common themes. Read More
The Decision to Join: How Individuals Determine Value and Why They Choose to Belong
Associations are constantly working to identify new members and retain their existing ones. This requires an in-depth understanding of the motivations of members and potential members—the perceived value of belonging and the benefits that are most important to them. The Decision to Join study asked nearly 17,000 individuals what motivates them to join an association—or not. Read More