Roadmap to Reinvention: Innovation to Drive Success — and Revenue
A guide to measure and grow your association’s business-innovation capacity
February 25 – April 1, 2021
If 2020 was a year for experimenting out of necessity, 2021 could be a year for building sustainable and impactful new programs and services. After months of responding to pandemic-driven needs, association leaders have an opportunity to reinvent strategy and operations with mission aligned business innovation.
This four-part web-workshop series will walk participants through a readiness assessment tool designed to identify key factors critical for business-venture success. In collaboration with other association leaders and change-makers, participants will use the tool to diagnose challenges and problems, understand the barriers to success, and develop pathways to action.
Program Syllabus – Required Reading
Advancing Business-Venture Innovation is a resource that includes an overview of the research results, reports covering each of the eight capacity areas, and considerations and resources for charting change pathways.
Lead Presenter
Barry J Barresi, OD, PhD, CEO, Association Ventures
As CEO of two associations, two technology startups, two nonprofit service organizations, he has successfully led transformational innovation in the nonprofit and business sectors of social services, health care and digital platforms.
Session 1: Advancing Business Innovation Capacity
February 25, 2021
3:30 – 4:30 PM (ET)
This educational session will introduce participants to eight key factors critical for business-venture success and highlight how to use an assessment tool to diagnose the problems and challenges to achieving business-venture readiness—setting the stage for future workshop sessions.
Assignment
Read report: Advancing Business-Venture Innovation
Panelists
- Tom Serena, Executive Vice President, American Gastroenterology Association
- Lemmie McNeilly, CSO for SLP, The American Speech-Language-Hearing Association (ASHA)
- Francesca Dea, CEO, The Society for Cardiovascular Angiography and Interventions (SCAI)
- Randy Moore, CEO, American Association of Nurse Anesthetists (AANA)
Session 2: Agile Governance Workshop
March 4, 2021
3:30 – 5:00 PM (ET)
Historically, the number one barrier to innovation is the board risk aversion. This workshop session will focus on how to create an agile board by investigating the domains Operational Agility and Foresight Governance. The workshop is designed to diagnose problems and challenges, understand the barriers, develop pathways to action; participants will work in groups for maximum impact.
Assignment
- Read article: Agile Governance: A Redesign of Association Board Practices
- Complete the following self-assessments and calculate your score to determine your business innovation readiness gap
- Operational Agility Self-Assessment from Empowerment Culture and Operational Agility Report (p 15)
- Foresight Governance Self-Assessment from Collective Purpose and Foresight Governance Report (p 14)
Panelists
- Francesca Dea, CEO, The Society for Cardiovascular Angiography and Interventions (SCAI)
- Chris McEntee, former CEO, American Geophysical Union (AGU)
- Kristine Metter, MS, CAE, President, Crystal Lake Partners
- Randy Moore, CEO, American Association of Nurse Anesthetists (AANA)
Session 3: Empower Diversity Workshop
March 18, 2021
3:30 – 5:00 PM (ET)
Fostering a culture that empowers diverse talent to lead innovation can be a challenge. This workshop investigates the domains Empowerment Culture and Diverse Talent to diagnose problems and challenges, understand the barriers, develop pathways to action; participants will work in groups for maximum impact.
Assignment
- Read article: Empower Diversity On Purpose: Lead Inclusively to Advance Innovation Impact
- Complete the following self-assessments; calculate your score to determine your business innovation readiness gap
- Empowerment Culture Self-Assessment from Empowerment Culture and Operational Agility Report (p 14)
- Diverse Talent Self-Assessment from Catalytic Leadership and Diverse Talent Report (p 14)
Panelists
- Sheryl McCalla, Vice President, Strategic Initiatives, American College of Rheumatology
- Lemmie McNeilly, CSO for SLP, The American Speech-Language-Hearing Association (ASHA)
- Sheri Sesay-Tuffour, CEO, Pediatric Nursing Certification Board
- Donte Shannon, CEO, Association of Equipment Management Professionals
Session 4: Digital Ecosystem Workshop
April 1, 2021
3:30 – 5:00 PM (ET)
Digital transformation offers the potential for associations to attract new ecosystem partners to create new business-innovation ventures that propel mission and revenue goals. This workshop investigates the domains Engaged Ecosystem and Digital Practices to diagnose problems and challenges, understand the barriers, develop pathways to action; participants will work in groups for maximum impact.
Assignment
- Read article: Digital Ecosystems for Social Impact and Organizational Resilience
- Complete the following self-assessments and calculate your score to determine your business innovation readiness gap
- Engaged Ecosystem Self-Assessment from Digital Practices and Engaged Ecosystems Report (p 16)
- Digital Practices Self-Assessment from Digital Practices and Engaged Ecosystems Report (p 15)
Panelists
- Mark Dorsey, Chief Executive Officer, Construction Specifications Institute (CSI)
- Prabhash Shrestha, EVP, Chief Digital Strategy Officer, Independent Community Bankers of America (ICBA)
- Matt Loeb, CEO, Optimal Performance Seekers, LLC
- Guillermo Ortiz de Zarate, Chief Innovation & Information Officer, National Council of Architectural Registration Boards (NCARB)
Additional Readings
Association Ventures Playbook: Impact Innovation to Advance, Discover, Build and Grow Value
Note: We recommend attending all four sessions to further maximize your impact
Advancing Business-Venture Innovation is a resource that includes an overview of the research results, reports covering each of the eight capacity areas, and considerations and resources for charting change pathways. At the heart of the resources is a readiness assessment based on a maturity model validated by the research and originated by principal researcher Association Ventures. Applying the tool, association leaders can self-assess readiness against eight relevant business-venture-innovation capacities, or domains—including catalytic leadership and diverse talent—and compare themselves to peers represented in the study and best-practice references.