Research for Impact: Using Evidence to Power Association Work

Throughout the month of April, the ASAE Research Foundation invites you to explore how associations gather and use evidence to make decisions, cultivate internal and external support, and develop and execute strategic visions.

Research for Impact

Research For Impact

Research for Impact is a series of virtual programs and activities designed to help you harness and apply data and other evidence to advance your work. Join us every week in April to hear stories from association leaders, share your own stories, and ask questions about the challenges that have kept you from moving forward.

Through Research for Impact events, you will

  • get insight into the practical value of evidence-based culture
  • develop a better understanding of how to use the data you have and get the data you need—on any budget
  • learn how associations have leveraged evidence for large-scale impact
  • explore how to use evidence in strategic planning and transformative thinking.

Join other association professionals throughout the month in a series of peer-to-peer exchanges, engaging panel conversations, and interactive online discussions posts. We’ll be adding more events, so stay connected and informed by visiting this page again, joining the ASAE Collaborate- ASAE Foundation Research Community, and following ASAE and ASAE Research Foundation social media – Instagram, Facebook, Twitter, and LinkedIn!

ASAE Collaborate Takeover

The Research for Impact Program Advisory Committee will post discussions throughout Collaborate to encourage conversations on how associations gather and use evidence to make decisions, cultivate internal and external support, and develop and execute strategic visions. A new conversation will be posted every Monday, Tuesday, and Thursday.

Make sure to:

  • First, join a community! We will be engaging in multiple communities, but will always appear in the communities listed below; the posts will also appear in the CEO Network Online, Executive Management Professionals Community, and ASAE Foundation Research Community.
  • Second, reply with your perspective on the posted topic when and where it appears in your community! These conversations will be centered around each week’s theme, and we want to hear from you.

 

Schedule of Events


Week One: April 5 – 9, 2021

 

It’s Time to Do Something with Your Data

To kick off the month, this week will focus on using data to shift how you work and the value of switching to a data-driven mindset.

 

ASAE Collaborate Takeover Spotlight Communities

 

Let’s Talk Research – A Culture & Data Town Hall

Watch Session Recording

Join this town hall-style open forum to discuss the challenges and barriers association professionals experience when establishing and maintaining a data-driven culture. Share your story, helpful resources, and lessons learned and pose questions on how to leverage data to make better decisions. (Peer-led Discussion)

Facilitators

  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen
  • Reggie Henry, CAE, Chief Information & Engagement Officer, ASAE
 

 

The Value of a Data-Driven Culture and How to Make It Happen in Your Organization

Watch Session Recording

Everyone is talking about the importance of using data, but fewer people are confident about how to create a data-driven culture. This virtual discussion offers stories from associations that have been transformed by an evidence-based approach to their work. Panelists will cover a variety of topics, including how to identify valuable data, ideas for engaging staff and the board, and examples of game-changing investments that helped organizations get past barriers. Panelists will describe how to foster a strategic data culture that supports long-term planning and mitigates fear around hard decisions. (Virtual Panel Discussion)

Speakers

  • Susan Chung, Ph.D., Vice President, Research and Knowledge, American Society of Interior Designers
  • Bob London, CAE, Executive Director, Alpha Phi Omega
  • Katherine Matthews, CAE, Manager, Data & Analytics, National Council of Architectural Registration Boards
  • Tom Southard, CAE, COO, Conference of Major Superiors of Men
  • Mike Steckel, Director of UX, Mighty Citizen
 

 


Week Two: April 12 – 16, 2021

 

Big Ideas, No Budget

This week will provide techniques and tips on collecting and using data when you’re constrained by limited means.

 

ASAE Collaborate Takeover Spotlight Communities

 

Let’s Talk Research

Peer-led Discussion

Wednesday, April 14, 4-5 p.m. ET

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: The Value of a Data-Driven Culture and How to Make it Happen in Your Organization.

Before joining the chat, watch the webinar recording [Stay Tuned]. Prepare your comments and a list of questions to ask during the live session.

Facilitator

  • Amanda E. Hortsman, CAE, Staff Attorney, Society of Critical Care Medicine
  • John Losh III, Associate Membership Director, National Association of Counties

A Collaborate Event

 

How to Be “Data Driven” with Limited Resources

Virtual Panel Discussion

Friday, April 16, 2-3 p.m. ET

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. This discussion convenes panelists from small associations who have found ways to get the right evidence that advances their work. Panelists will share stories of success and lessons learned, including when—and how—to invest money allocated for research, tips for setting expectations with data-minded boards, and how to find and connect with the right research partner for your organization.

Speakers

  • Enid-Mai Jones, MA, MEd, CVEP, CDE, Senior Vice President of The Beacon Institute, LifeSpan Network
  • Christina Lewellen, CAE, Executive Director, The Association of Technology Leaders in Independent Schools
  • Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network
  • Wendy-Jo Toyama, CAE, CEO, American Academy of Hospice and Palliative Medicine
 
 

 


Week Three: April 19 – 23, 2021

 

Building Trust with (and in) Evidence

During this week, we will look at how associations have used evidence to advance public awareness, gain support for major initiatives, and position the organization as a trusted source of information.

 

ASAE Collaborate Takeover Spotlight Communities

 

Let’s Talk Research

Peer-led Discussion

Wednesday, April 21

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: How to Be “Data Driven” with Limited Resources. 

Before joining the chat, watch the webinar recording [Stay Tuned]. Prepare your comments and a list of questions to ask during the live session.

Facilitators

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Nicole Araujo, CAE, Client Engagement Director, Mighty Citizen

A Collaborate Event: RSVP Here.

 

Using Data and Communications to Advance Your Industry and Your Impact

Virtual Panel Discussion

Friday, April 23, 2-3 p.m. ET

Members count on associations to represent their interests to the government, the public, and key stakeholders, but trust in institutions across sectors is falling. How do leaders build confidence in their organizations and the fields they serve, especially when faced with public distrust or uncertainty? This discussion will highlight stories from association leaders who have used to evidence-based communication—in advocacy initiatives, public media campaigns, and other message-driven efforts—to advance broader understanding of their mission and their members’ roles in supporting society. The panelists will describe how they’ve used research to create attention-grabbing messages that demonstrate impact and build trust. They’ll share critical skills and lessons learned that all associations can use to support their work.

Speakers

  • Jonathan Lovitz, Senior Vice President, National LGBT Chamber of Commerce
  • Magdalena Mook, CEO, International Coaching Federation
  • Ben Rome, Senior Manager of Communications, AIHA
  • Jevin West, Associate Professor & Director, Center for an Informed Public, Information School, University of Washington

Register Here.

 


Week Four: April 26-30, 2021

 

From Data to Foresight to Transformation

The final week of Research for Impact explores the value of data and evidence as the foundation for strategic planning and invites you to imagine how associations might use evidence to foster transformative thinking across their industries and fields.

 

ASAE Collaborate Takeover Spotlight Communities

 

Let’s Talk Research

Peer-led Discussion

Wednesday, April 28, 12-1 p.m. ET

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Using Data and Communications to Advance Your Industry and Your Impact. 

Before joining the chat, watch the webinar recording [Stay Tuned]. Prepare your comments and a list of questions to ask during the live session.

Facilitator

  • Heidi Weber, CAE, Executive Director, Alpha Omega International Dental Society

A Collaborate Event: RSVP Here.

 

 

Harnessing Evidence for Strategic Planning and Envisioning Change

Virtual Panel Discussion

Friday, April 30, 2-3 p.m. ET

Many associations use strategic plans to guide their activities—but how can leaders be sure the plan reflects members’ needs? How do leaders recover when things go sideways? In this facilitated discussion, panelists will share their success stories and lessons learned from their own strategic planning processes. Panelists will share how they have used diverse sources to understand current and future member needs, define organizational goals, and develop scenarios to level-up their strategic planning. Panelists will also discuss how organizations might leverage research in a move toward transformative thinking, what association-driven transformative thinking might look like, and what it could mean for our community.

Speakers

  • Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC
  • Lynette Bradley-Baker, D., CAE, R.Ph., Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy
  • Wendy Mann, CAE, Chief Executive Officer, Commercial Real Estate Women Network
  • Monika Schulz, CAE, Executive Director and Chief Executive Officer, National Society of Professional Engineers
  • Oliver Yandle, JD, CAE, President & CEO, Arizona Society of CPAs

Register here.

 

Special Post-Event Session 

Let’s Talk Research

Peer-led Discussion

Wednesday, May 5, 12-1 p.m. ET

Join other association professionals to discuss topics harnessing and applying data to advance your work. These gatherings are a perfect opportunity to connect with other association professionals, pose lingering questions, and continue the conversation from last Friday’s virtual panel discussion: Harnessing Evidence for Strategic Planning and Envisioning Change.

Before joining the chat, watch the webinar recording [Stay Tuned]. Prepare your comments and a list of questions to ask during the live session.

Facilitators

  • Bruce Arbit, Founder & CEO, Melarbit Impact Partners, Inc.
  • Wendy Mann, CAE, CEO, Commercial Real Estate Women Network

 

 


If you have any questions, please do not hesitate to contact the ASAE Research Foundation at [email protected]